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Fares, Promotions and Fuel Lufthansa expands 'betterFly' fare scheme to Europe.12-Dec-2006GERMANY : Lufthansa announced plans to introduce a new fare scheme, betterFly, with return fares from EUR99, including taxes and charges, effective 03-Apr-06. ATA launches prepay programme for US Mainland-Hawaii services.16-Nov-2006ATA launched (16-Nov-06) a pre-purchase credit programme aimed a high frequency travellers between the US mainland and Hawaii. easyjet PR turns green.08-Nov-2006UNITED KINGDOM : easyjet announced plans (08-Nov-06) to launch an advertising campaign focusing on the carriers green credentials and high levels of environmental efficiency, instead of more traditional price and service differentiation. easyJet launches ATM advertising campaign.06-Nov-2006UNITED KINGDOM : easyJet launched a two-week advertising campaign on 06-Nov-06, using 171 ATMs located in airports at Newcastle, the East Midlands, Liverpool, Bristol and Belfast. clickair launches first advertising campaign.05-Nov-2006clickair launched (05-Nov-06) its first advertising campaign, designed for the carrier by Spanish advertising agency, Contrapunto. Spirit Airlines enters talks to sell inflight advertising.21-Oct-2006Spirit Airlines announced (21-Oct-06) it entered negotiations with several companies to sell in-flight and in-aircraft advertising space, Spirit Airlines enters partnership with Hertz.11-Oct-2006Spirit Airlines entered (11-Oct-06) a partnership with The Hertz Corporation kulula to introduce credit card.22-Jun-2006kulula announced (22-Jun-06) plans to introduce a co-branded Visa credit card in the next few months, as part of a new rewards programme. Flybe signs aircraft branding agreement with gaming company.10-Jun-2006UNITED KINGDOM : Flybe signed (10-Jun-06) an ambient media agreement with MANSION.com, an online gaming website, to brand a BAe 146. Tiger Airways offers free tickets to 7 destinations for limited period10-Feb-2006SINGAPORE : SINGAPORE (XFNews) - Tiger Airways said it is offering free tickets to seven destinations to mark its move to a new budget terminal next month. |