Philippine Airlines launches LCC in PAL Express
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Southeast Asia,
Philippine Airlines
Philippine Airlines announced it is launching a new, low fares unit that will operate a fleet of turbo-propeller aircraft to mostly domestic island points under the brand name ‘PAL Express’.
PAL will acquire nine turbo-props, three Bombardier Q300s and six Q400s, to comprise PAL Express’ initial fleet, which will be based mainly in Cebu. Some flights will also operate out of Manila.
PAL Express will primarily fly intra-regional routes in Visayas and Mindanao from its Cebu hub, as well as secondary routes to smaller airports in island provinces that are not able to accommodate PAL’s regular jet aircraft.
The launch of PAL Express is a ground-breaking step for the flag carrier, which is creating a sub-brand for the first time in its 67-year history.
The structure for PAL Express is similar to the set-up found in several international airlines, where the “legacy” carrier establishes an operating division intended to serve a market niche distinct from the mainline operation.
The division, however, is still supervised by the parent airline, which also provides logistical and administrative support.
PAL Express is scheduled to commence operations on 05-May-08 with eight flights daily between Manila and Boracay. Services will increase on 19-May-08, when PAL Express’ Cebu-hub operations commence with flights between Cebu and five points in Visayas and Mindanao.
To introduce these new services, PAL Express is offering a promotional fare of PHP88 (excluding taxes and surcharges) for one-way flights between Cebu and Bacolod, Caticlan, Tacloban, Butuan and General Santos, excluding taxes and charges.
© Centre for Asia Pacific Aviation. Date posted: 16-Apr-08
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Philippine Airlines launches LCC in PAL Express 
