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Allegiant Air announce partnership with Blue Man Group


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Allegiant Air announce partnership with Blue Man Group
Allegiant Air announced a multi-faceted brand partnership with Blue Man Group to be launched on 13-Mar-08.

 

The partnership will focus on mutual advertising campaigns and branding on aircraft exteriors.

As part of the program, Allegiant customers will be able to purchase tickets to Blue Man Group at the Venetian directly either by booking through the Allegiant website, at select airport locations, through the company's call-centre or in-flight.

In addition, the two brands will be shared in select advertising campaigns with Blue Man Group featured in Allegiant advertising and Allegiant featured in certain Blue Man Group advertising.

© Centre for Asia Pacific Aviation. Date posted: 29-Feb-08
 

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