Vueling to launch first LCC route between Andalusia and the Canaries
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Vueling
Vueling announced plans to launch a four times weekly Seville-Gran Canaria service from 15-Mar-08, becoming the first LCC to operate from Andalusia to the Canaries. The announcement comes three months after the airline opened its Seville base.
Vueling’s strategy is to keep focusing on markets with a high level of passenger demand but an inadequate service at competitive fares. Gran Canaria is the sixth most demanded domestic destination out of Seville, ahead of cities such as Bilbao or Corunna.
Vueling’s presence in the Seville-Gran Canaria route will effectively increase seat supply. The route, a virtual Iberia monopoly, has been offering up to 3,500 seats per week in the high season. Vueling, with four weekly services, will provide up to 1,440 extra seats, which translates in a 41% increase in the overall capacity. Vueling expects to carry more than 60,000 passengers on the route p/a.
On 29-Oct-07, Vueling inaugurated the Seville base with two A320, the third one being added on 01-Dec-07. In its second month, the Seville base took Vueling to the leading position in the market, ahead of its two more immediate competitors, Iberia and Clickair. Vueling transported 80,154 passengers in Dec-07, followed by clickair (64,923), Iberlia (56,273), Air Europa (35,235), Air Nostrum (31,538), Ryanair (25,157), Air Berlin (20,804) and Spanair (15,181).
Vueling has also reached a 23.9% market share in Seville, 6.7 ppts ahead of its Dec-06 share. All the airlines in Seville, with the sole exception of Air Berlin, lost market share. Comparatively, clickair has 19.4% marketshare, followed by Iberia with 16.8%.
Vueling expects to carry more than one million passengers in Seville during 2008, reaching a market share of approximately 25%
(c) Centre for Asia Pacific Aviation Premium. Date posted: 08-Feb-08
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Vueling to launch first LCC route between Andalusia and the Canaries 
