Revamped branding for airberlin
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Continental Europe,
Air Berlin
(c) Centre for Asia Pacific Aviation: The airberlin group has revised it brand identity and launched a new advertising campaign. The repositioning of the airberlin group as a global business is associated with the group’s acquisitions, which is to be reflected in the airline’s image.
With immediate effect, the airberlin logo will be a combined mark, consisting of a figurative and a word element, and will be used internationally. The company name will be in lower case and written as one word. The colour HKS15 remains the same, but the font is now "Chalet airberlin". The new claim is: "airberlin. Genau deine Airline." (airberlin. Your kind of airline.)
The airberlin.com website has already been revised and features the new image. The first print advertisements will appear from 07-Jan-08. The outdoor advertising campaign will start on 11-Jan-08 in 21 German cities, as well as in Vienna and Zurich. The television commercials will run from 19-Jan-08. The first aircraft bearing the new livery will be rolled out in Jan-08, with the other aircraft being gradually updated throughout the year.
Joachim Hunold, airberlin’s CEO commented: "On account of our growth in recent years, passengers now benefit from a wider range of flights and a dense network within Germany, taking them to major cities throughout the world and to holiday destinations. Business travellers should feel just as comfortable on board as families, enjoying the same personal attention on longhaul and on short-haul flights. This makes airberlin the perfect airline for every passenger, meeting individual travel preferences and service expectations. The new branding emphasises this claim."
Date posted: 08-Jan-08
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Revamped branding for airberlin 
