Ink Publishing to launch inflight magazine for Skybus
Tags :
North America,
Skybus Airlines
(c) Centre for Asia Pacific Aviation: Ink Publishing announced it will launcht the inflight magazine for its fifth North American airline, Columbus, Ohio-based Skybus, starting with the March/April/May 2008 issue.
In its first year, the new Skybus magazine will be produced four times per year, and will be placed on every seat on every Skybus flight. The magazine – to be called “Skybussing” – will also serve as the inflight catalogue for Skybus’ food, beverage and gift offerings.
Chase Cunningham, Skybus Director of Ancillary Sales, said, “We are very excited to have signed on with Ink Publishing. We intend to utilise the magazine not only to entertain our passengers and provide a forum for corporate messaging, but also to become a profit centre in its own right. This is not just about selling advertising relating to our unique destinations, but also by driving ancillary revenues onboard. At the same time, the magazine will give passengers unique insight into each of our destinations, network, while promoting excursions and interesting things to do in and around each and every city and region we serve--from Greensboro to San Francisco.”
Stephen Andrews, Head of US Advertising Sales for Ink Publishing, said “We are working closely with Skybus to maximise the media opportunities generated by the inflight magazine. It is really exciting to work on a magazine that will reach unique destinations neglected by other airlines. Companies all along the Skybus network will be able to reach a unique, captive audience that cannot be reached cost effectively by inflight magazines on other airlines.”
Skybus’ rapidly growing network includes its headquarters in Columbus; its newly-announced second operational base in Greensboro/Winston-Salem/High Point; Boston/Portsmouth; Chattanooga; Jacksonville/Daytona Beach/St Augustine; Fort Myers/Punta Gorda; Fort Lauderdale; Gulfport-Biloxi/New Orleans; Hartford, CT/Springfield, MA/Chicopee; Kansas City; Los Angeles/Burbank; Milwaukee; New York/Stewart; Richmond; San Diego; San Francisco/Oakland and Seattle/Vancouver/Bellingham.
Every issue of the magazine will include guides on destinations’ restaurants, bars, hotels, shops and property markets. A budget-conscious mid-book section will present vacation ideas for every type of traveller.
Jeffrey O’Rourke, Ink Publishing’s Group Chief Executive, said: “We are thrilled that no less than five US airlines have chosen Ink as their inflight publisher. Having launched our first magazine in the US just a little over two years ago, it is gratifying to have such a great client list. Skybus has a cutting edge business model involving ancillary product as well as ticket sales, and is providing a great service to places that used to cost an arm and a leg to reach. The Skybus magazine will be an integral part of this, and will challenge a lot of assumptions about what inflight magazine can achieve for advertisers and the airlines themselves.”
Date posted: 03-Dec-07
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Ink Publishing to launch inflight magazine for Skybus 
