Citibank and AirAsia launch Citibank AirAsia Credit Card
Tags :
Southeast Asia,
AirAsia
(CAPA) Citibank and AirAsia launched a Citibank AirAsia credit card on 11-Jul-07. The credit card will enable members to earn free AirAsia flights and entitles them to special privileges and access to exclusive low fare seats during sales.
Piyush Gupta, Citi Country Officer and Citibank CEO said: “AirAsia has revolutionized the airline industry by making air travel for most Malaysians a reality rather than a dream. It has experienced tremendous growth since its inception. From two aircrafts carrying 200,000 passengers to 56 aircrafts, AirAsia today has carried over 33 million passengers, serving over 75 domestic and international routes.
“As AirAsia has made traveling affordable and convenient for the masses, it is also making serious inroads into the affluent segment. This is particularly true for family leisure travel and SME (Small & Medium Enterprises) business travel where customers can reduce their travel costs significantly. This is corroborated by the fact that over 65% of Citibank cardholder spend on Air Asia is coming from Gold and Platinum customers”.
Piyush also said, “The Citibank AirAsia credit card meets the needs of a large number of customers who seek to reduce their travel costs, both for leisure and business travel. It is an effective way of giving our customers a chance to travel more frequently by simply using the Citibank Air Asia credit card for their normal everyday purchases”
Commenting on this new partnership between AirAsia and Citibank, Dato’ Tony Fernandes, Group CEO AirAsia said, “We are very excited with this new enhanced co-brand partnership, which brings together two organizations that are leaders in their respective industries. As Citibank is a highly recognizable brand in banking solutions with strong regional and global presence, it is an obvious choice for us to partner with them. With our extensive network within the ASEAN region and our plans to grow beyond Asian shores, this co-brand program with Citibank further reaffirms our unwavering commitment towards becoming a truly global brand. It also allows us to tap into Citibank’s client/customer database, which has the largest cardholder base in the region. With this, we strongly believe Citibank is the right partner to support our e-commerce growth.”
“As we continue to revolutionize air travel and shape the travel industry in Asia, we have proven that web portal can be a powerful tool for a business and in our case, secured usage of credit card is essential for all online transactions as majority of our bookings come from our website. We have confidence in our partnership with Citibank who shares the same emphasis on security for its customers. With this synergistic partnership with Citibank, we look forward to sharing more exclusive deals and special promotions with our Cardholders,” added Mr Fernandes.
Citibank currently leads in the credit card industry, with a 20% market share of card usage and has over one million customers.
Date posted: 13-Jul-07
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Citibank and AirAsia launch Citibank AirAsia Credit Card 
