Million dollar partnership to boost regional tourism

Tags :South Pacific, Jetstar


The NSW Minister for Tourism, Matt Brown, today announced a $1.5 million marketing partnership with Jetstar resulting in an advertising and promotional blitz to profile the NSW North Coast and Sydney.

The campaign was launched on 15-Apr-07 and includes television and print advertising in Melbourne, South East Queensland and Adelaide and represents the first large scale co-operative campaign between Tourism NSW and Jetstar to promote holiday travel to the NSW North Coast and Sydney. 

The campaign features four NSW North Coast television commercials (one ad each) for The Tweed, Ballina/Byron, Port Stephens and the Hunter Valley. There is also a new television commercial for Sydney.

Jetstar flights direct from Melbourne to Ballina/Byron have special web fares available at Jetstar.com from $99 one way and to The Tweed via the Gold Coast Airport gateway from $109 one way. 

Visitors will be able to book packages such as two nights in the Tweed region staying at the luxury Mantra on Salt Beach resort with return Jetstar flights from Melbourne for $486 per person via Jetstar.com only.

By partnering with Jetstar, Tourism NSW and the tourism industry can extend the reach and frequency of their campaigns,” he said. 

Jetstar’s operating capacity into Newcastle has increased almost four fold since it commenced services almost three years ago, to drive passenger traffic.

Jetstar operates to Newcastle direct from Brisbane (3 times daily), Melbourne (2 times daily) and direct Gold Coast service (3 times weekly) and with this offer will deliver a welcome boost to holiday and visitor numbers to NSW. 

Jetstar web fares between Brisbane, Melbourne and the Gold Coast to Newcastle are presently available from $59 one way at Jetstar.com.

Date posted: 21-Apr-07

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