AirAsia launches Redbox, world’s first low-cost courier

The world’s best low-cost airline delivers another innovative service with Redbox, which allows easy online purchase at http://redbox.airasia.com or www.airasia.com.  Customers enjoy online tracking that ensures packages are delivered on time as well as pick up and delivery services, convenient drop-off points and huge discounts for registered Redbox customers.

Redbox now offers courier services between Central Region (composed of Kuala Lumpur, Selangor and selected parts of Negeri Sembilan) and the East Malaysian cities of Kuching, Miri, Sibu, Kota Kinabalu, Labuan and Sandakan.  Redbox delivers packages in 2 to 3 business days.

CEO of AirAsia X, Azran Osman-Rani,  said, “Redbox is the newest of AirAsia’s wide array of innovative products and services.  We are proud to launch another world’s first – this is truly the first low-cost courier.  Redbox will provide support to local businesses in the Central Region and in East Malaysia, which, in the current economic climate, can only benefit from low-cost services that are also reliable and up to par with industry standards.  We are determined to grow this arm of AirAsia’s business, and we expect to be able to offer courier services to more AirAsia destinations.”

To send packages via Redbox, customers log on to http://redbox.airasia.com or www.airasia.com and select their shipment destination, box size and package weight, and pay for the service online.  Redbox accepts credit card and direct debit payments for online transactions and credit card and cash payments for transactions at Sales Centres.

Boxes come in 10 sizes, and weight breaks are between 5 kg and 25 kg, with weight options going up in increments of 1 kg.  Customers may pre-purchase boxes at any of Redbox’s Sales Centres, and Redbox preferred customers get up to 25% discount on box prices.

Redbox offers door-to-door courier service.  Preferred account customers, businesses that have Redbox accounts, enjoy pick-up privileges.

Meanwhile, individual customers may drop off their packages at any of the strategically-located Mail Boxes Etc. (MBE) outlets in Central Region and the six East Malaysian cities.  MBE serves as the brick-and-mortar location for Redbox.

Brian Chow, managing director of MBE Malaysia, said, “MBE, as the brick-and-mortar location for Redbox, offers individual customers great convenience with the strategic location of our outlets in Central Region and beyond.  Everyone can easily drop by any MBE outlet and, with our convenient business hours, drop off their packages just before or after work or even during lunch break.  This is the coming together of global brands to provide the best courier services possible to customers.”


CEO of DMSBT Group, Damien Santer,  the Google Enterprise Partner that provides the tracking services, said, “We are very proud to be associated with the world’s first low-cost courier service.  Google Maps will assist Redbox customers in tracking the safe delivery of their packages.  Google Maps has the world covered, and our extensive knowledge of the areas where we operate and our state-of-the-art tools ensure that the tracking of packages is fast and easy.  The invaluable add-on service that Google Maps offers to Redbox customers will be sure to boost customers’ confidence in Redbox.”

Redbox has a live chat function that allows customers to get in touch with a service representative if they need help with Redbox online.








(c) Centre for Asia Pacific Aviation. Date posted: 13-Jul-09