Southwest Airlines Mobile Site Gets a Facelift

Southwest's Vice President Marketing, Sales, and Distribution Kevin Krone announced "Southwest knows our Customers run their lives via mobile devices and need access to southwest.com in an easy-to-view application,"Making a reservation, cancelling a reservation, and checking a Rapid Rewards account are now all possible via a handheld device.This marks our first step in providing a more complete southwest.com experience via a mobile or handheld device."

Previously, Southwest mobile Customers had the ability to checkin for flights, cancel reservations, contact Southwest Airlines, and view Southwest's terms and conditions. Now, Southwest Airlines mobile Customers can also book a flight, log on to Rapid Rewards, view schedules, and check flight status.

"The redesign of the site provides Customers more options at just the touch of the screen or click of a button," Krone said. "Mobile devices are a vital part of a traveler's life, and Southwest will continue to enhance how we are represented on these devices."

(c) Centre for Asia Pacific Aviation. Date posted: 02-Jun-09

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