Firefly launches 'WOW Bargains' campaign

Firefly celebrated their 3 days participation in MATTA Fair March 2009 with an event rewarding their customers. They also launched their latest campaign, WOW Bargains on promotional tickets and packages to Firefly's newly launched routes and destinations. The event that was held in their Subang office was graced by Malaysia's Deputy Tourism Minister, YB Dato' Sri Sulaiman Abd Rahman Abd Taib.

Firefly WOW bargains revealed the company's focus into making traveling more affordable and also their effort in boosting Malaysia tourism. Its Managing Director Eddy Leong in his speech said "These bargains will be promoted both locally and overseas to encourage both inbound and outbound travel. We will be offering promotional ticket fares and promotional holiday packages for both our new and existing routes and destinations. Firefly's promotional bargains are very affordable and more often than not, cheaper than conventional traveling." He also shared with the audience on how its additional flight into JB from Subang and the introduction of daily flights to Kerteh will add convenience for both business and leisure travellers. Firefly is also targeting Singapore tourists into Penang via its most unique connection from JB to Penang direct.

On its new destinations which will be launched on the 01-May onwards, targets the inflow of inbound travel from our neighbouring countries to both local and international market. Firefly will be flying daily into Phuket beginning 1st May from Subang adding convenience for stopovers into Malaysia for visa runs and business purposes. Firefly is working hand in hand with Tourism Malaysia to ensure both foreigners and Thais explore and discover our country.

On 02-May, Batam will be receiving their first and only international airlines. This connection will be the only direct route of transport for Batamese into Kuala Lumpur and to other states of Malaysia both for leisure and business. Following this will be Padang on the 15-May, offering the locals there another alternative airline into Kuala Lumpur but this time, direct into Kuala Lumpur's city airport. Both these destinations are expected to increase the inflow of travellers for leisure, medical, educational and business into our country.

Deputy Minister of Tourism, Dato' Sri Sulaiman Abd Rahman Abd Taib applauded Firefly's effort in boosting Malaysia's tourism especially in the current economic condition. He expressed how important it is for airlines to offer affordable alternative traveling to both Malaysians.

 

(c) Centre for Asia Pacific Aviation. Date posted: 27-Apr-09



For in-depth analysis of the low cost airline sector worldwide, subscribe now to the peerless Peanuts! Weekly