Cebu Pacific retains 45.6% market share
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Southeast Asia,
CEBU Pacific Air,
finances,
traffic
Cebu Pacific retained its position as the country’s leading domestic airline with a 45.6% market share in 08, up by 2.6% points from the previous year’s 42.7%, combined Civil Aeronautics Board and CAAP data showed.
CEB flew 5.4 million domestic passengers, half a million passengers more than the combined traffic of Philippine Airlines and PAL Express. PAL flew 4.9 million passengers; Air Philippines carried 913,570; Zest Air, formerly known as Asian Spirit had 374,145 passengers; and Seair flew 217,885 passengers.
CEB successfully increased its passenger traffic with its all-inclusive domestic and ‘Go Lite’ fares that continue to keep the cost of air travel within reach of the average Filipino.
CEB VP for marketing and distribution, Candice Iyog said, “We took delivery of 10 brand new aircraft in 08 which we used to fly to new destinations, add frequencies to existing routes, and open operational hubs in Clark and Davao. We will continue our expansion as we take delivery of six more aircraft this year,”
CEB increased its total number of domestic destinations to 27 in 08 from 20 in 07, and it also added routes from 28 in 07 to 39 in 08.
(c) Centre for Asia Pacific Aviation. Date posted: 10-Feb-09
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Cebu Pacific retains 45.6% market share 
