Virgin Blue launches AUD1 sale
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To celebrate the first anniversary of the launch of Virgin Blue services between Canberra - Sydney and Canberra - Coolangatta, as well as Port Macquarie - Sydney and Albury - Sydney, Virgin Blue launched an internet only ‘AUD1 for one hour’ sale 05-Feb-09.
One thousand seats were on sale for just AUD1 (inclusive of taxes) from 8.00pm (EST) for one hour or until sold out for flights across the four city pairs Canberra - Sydney, Canberra - Coolangatta, Port Macquarie - Sydney and Albury - Sydney.
Following the introduction of Embraer E-Jets to its fleet in Dec-07, Virgin Blue concentrated its resources on launching regular jet services between major city centres and key regional ports in a bid to revive competition for travellers.
The addition of flights to these markets was the first time an executive-style jet aircraft service had been offered on these routes which were traditionally serviced by turbo-prop aircraft.
Virgin Blue Chief Executive, Brett Godfrey, said, “It’s obvious travellers to and from these regional ports appreciate the comfort, convenience and affordability of regular jet services as our services have been well supported.
“Importantly these services have also helped by providing a critical link to major business centres such as Sydney and beyond as well as giving a shot in the arm for the tourism and business sectors of these regional areas.”
Currently Virgin Blue operates eight return flights each week day between Canberra - Sydney, double daily flights between Port Macquarie - Sydney and Albury - Sydney and daily flights between Canberra - Coolangatta.
Since launching services to Albury and Port Macquarie Virgin Blue has also progressively added 14 connecting flight options to enable Guests a wide range of network connecting options to each of these ports.
Lead-in fares on most of these routes have also decreased over the last year giving travellers even more reasons to pack their bags.
Brett Godfrey said, "Virgin Blue has proven that not everything in the market gets more expensive with time, by introducing some decent competition on these routes we’ve encouraged other operators to lower their fares to remain relevant which has resulted in more affordable travel for all."
(c) Centre for Asia Pacific Aviation. Date posted: 09-Feb-09
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Virgin Blue launches AUD1 sale 
