Jetstar upgrades mobile services
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Mobile Travel Technologies
Jetstar updated (04-Feb-09) its mobile web site to now include a ‘change flights’ facility on mobile devices, developed in conjunction with Mobile Travel Technologies Ltd (MTT).
This innovation is made possible by interfacing MTT’s mobile platform to Jetstar’s Navitaire reservations system. The change functionality is available on all mobile devices including the iPhone with content available in both English and Japanese.
Jetstar wanted to offer the change flights functionality on mobile devices to give passengers the ability to change flights if they purchased fully flexible fares, JetFlex, or in Jetstar’s premium cabin, StarClass on long haul international services.
Jetstar Mobile allows customers to change their flights using their mobile phone. The mobile site sees tens of thousands of users each month and has seen significant double digit growth month-on-month since it launched in Jun-08.
In addition to the change flights facility, Jetstar Mobile allows customers to access live arrival and departure information, information about promotional fares, flight schedules and destination and airport information on more than 3,000 types of mobile device, ranging from PDAs such as BlackBerry down to standard feature phones.
Mr David Koczkar, Group General Manager Commercial for Jetstar said, “Jetstar’s new mobile site gives our customers the added option and flexibility to change flexible fares and to access flight information quickly and easily via their mobile device, which customers are coming to rely on more and more for every day transactions. Jetstar constantly strives to seek the latest technologies which bring additional benefits to our customers and to lead our field when it comes to championing innovation.”
Gerry Samuels, Founder and Executive Director, MTT, comments: “MTT is delighted to provide the technology to power Jetstar Mobile. In a tough economic environment for the travel industry, mobile technology is playing an increasing role in new marketing and distribution strategies of major airlines, delivering positive ROIs. As consumers increasingly take advantage of the convenience of mobile to access booking information and make changes on-the-go, airlines with a mobile strategy will see a positive impact on revenue as well as having a customer service advantage.”
(c) Centre for Asia Pacific Aviation. Date posted: 05-Feb-09
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