Jetstar launches new campaign - ‘Jetstar Price Beat Guarantee’
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Jetstar has announced (28-Nov-08) a new campaign to strengthen the carrier’s commitment to offer travellers the lowest fares on all the routes it flies in Australia and overseas. For any traveller who finds a lower internet fare with another carrier at a comparable date and time, Jetstar will beat the comparable fare by 10%.
The Jetstar Price Beat Guarantee applies to published internet airfares on the same route at a comparable time (ie. domestic and trans-Tasman fares must be within an hour, other international fares must be on the same day).
Passengers who find a lower comparable fare online can call the “Jetstar Price Beat Guarantee” and Jetstar will beat the fare by 10%, subject to verifying the competing fare and the Jetstar fares are available.
The Jetstar Price Beat Guarantee applies to both JetSaver Light fares (when compared to a fare which excludes check-in baggage allowance) and JetSaver fares (when compared to economy fares with at least 20 kilograms of check-in allowance).
Jetstar Chief Executive Officer, Bruce Buchanan said, “This is not about one-off or hard-to-find specials – this is a 24/7 commitment to always offer the lowest fares to each of our 30 holiday destinations, domestically and overseas.”
“This new Jetstar Price Beat Guarantee is a completely transparent way for us to show our customers how confident we are of our ability to offer the lowest airfares around.
“In the current economic climate, we know families have to be even more discerning about where their dollars are going. We encourage all our customers to shop around on the internet, but we advise them to come back to us if they want to ensure the lowest fare guaranteed.”
In addition to the new price beat guarantee, Jetstar has launched “Friday Fare Frenzy”, an ongoing campaign for consumers between 4 pm AEDT until 8 pm AEDT every Friday until Christmas.
Friday Fare Frenzy will feature special airfares on selected domestic and international routes.
Mr Buchanan said, “With fares on offer last Friday such as AUD199 one way between Melbourne and Thailand or AUD15 one way from Adelaide to Melbourne, Fridays are now a great time to get travel for next year locked in for an absolute bargain.”
(c) Centre for Asia Pacific Aviation. Date posted: 28-Nov-08
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Jetstar launches new campaign - ‘Jetstar Price Beat Guarantee’ 
