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Jet2.com rebrands


Tags :UK, Jet2


Jet2.com rebrands
Jet2.com unveiled a new look that reinforces its strategy to concentrate on the lowest fares and friendly service. The airline which has six UK bases and flies to 45 destinations, mainly in Europe, has also introduced options such as a 30% increase in hold baggage and for the New Year a customer loyalty programme.

 

Philip Meeson, CEO of Jet2 said, “Jet2.com fares would always remain low, but it wanted to build upon its award-winning reputation as the friendliest low fares airline.”

Philip Meeson said: “For the last three years we have been the UK’s favourite European short-haul airline and we have an exceptional reputation among our customers, but many airlines within our sector treat their customers very poorly, often with indifference.

“Just because we offer low fares does not mean we cannot offer great service, friendly service, the old fashioned service-with-a-smile philosophy that some businesses have simply forgotten about.

“What Jet2.com has always stood for – and always will – is low fares, but in today’s climate we firmly believe that good customer service, friendly staff and a caring attitude is just as important.

“The feedback we get from passengers has always praised our customer service and the caring attitude of our crew and staff – the awards we have won proves the point and, hence, ‘Friendly low fares’ will be our new mantra.”

(c) Centre for Asia Pacific Aviation. Date posted: 05-Nov-08 

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