Ink connects with Sky Express
Tags :
Eastern Europe,
Sky Express,
Ink publishing
Sky Express has chosen Ink Publishing to produce its new inflight magazine, Express Magazine. The first issue will be onboard in Oct-08 and is expected to reach over four million passengers travelling within Russia by its tenth issue.
Ink Publishing’s Chief Executive, Jeffrey O’Rourke said, “We are very excited about working with Sky Express. The Russian aviation market and advertising markets are both growing rapidly, and Sky Express is leading the way with a business model proven in Western Europe and around the world. We are working closely with the airline to generate new revenue streams from it captive audience of affluent domestic passengers.”
Ink Publishing’s Editorial Director, Michael Keating added: “Our plan to revolutionise the inflight publishing market inRussia with high quality, highly relevant content is now underway.”
Marina Bukalova, General Director of Sky Express said, “As we launch a new travel era in Russia, we needed a partner that already powers many of the world’s fast-growing, successful carriers to equip our airline, and Ink Publishing was the natural choice. With Ink Publishing we offer our customers one of the best inflight magazines in Russia, and also we achieve a new channel of sales, advertising and earnings.”
(c) Centre for Asia Pacific Aviation. Date posted: 23-Sep-08
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Ink connects with Sky Express 
