WestJet eliminates fuel surcharge
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WestJet honoured its commitment to monitor the fuel environment and remove the fuel surcharge if and when the price of fuel subsided.
WestJet Executive Vice-President of Guest Experience and Marketing Bob Cummings said, "The decision to eliminate the fuel surcharge is in line with who we are," The WestJet brand is all about caring, straight talk, trust and best value - our advertising is effective because we walk the talk."
The elimination of the fuel surcharge supports WestJet's commitment to providing the best value to its guests, which is the premise for the airline's new advertising campaign. This latest addition to the successful and award-winning owners campaign extends WestJet's caring reputation, demonstrating the airline's commitment to offering guests the best value in air travel.
Bob Cummings continued, "We are proud of the transparent approach we have to our pricing and the superior value we provide to the travelling public," "Our latest owners campaign highlights those key differences between us and the competition. The campaign is done in a light-hearted, fun way. "We encourage the travelling public to add up all charges when comparing,fares. Other airlines seem to be focused on squeezing every last nickel out of their passengers with things like call centre reservation fees, higher change and cancel fees as well as higher overweight baggage fees. We firmly believe that they will see we are now, more than ever, the value leader in Canada. In today's more difficult economic times, it's all about providing the maximum value for people."
(C) Centre for Asia Pacific Aviation. Date posted: 19-Sep-08
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WestJet eliminates fuel surcharge 
