Cebu Pacific introduces ‘Go Lite’ fares and reduces check-in baggage allowance
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Southeast Asia,
CEBU Pacific Air
Cebu Pacific (CEB) encourages passengers to carry less by offering a PHP200 outright fare discount when traveling with no check-in bags and reduces its free baggage allowance (FBA) for all bookings made starting 02-Sept-08.
CEB will lower its FBA from 20kgs to 15kgs per passenger, except for the Boracay (Caticlan) flights which will still be at 10kg.
For bookings made before 02-Sept-08, CEB will honor the 20kgs FBA. The maximum weight allowed for hand-carried luggage remains at 7kg per passenger, except for Boracay (Caticlan) which is maintained at 5kgs per passenger.
Candice Iyog, vice president for marketing and product, said, “We are always looking for ways to reduce the fare paid by our passengers and since we are able to save on fuel when carrying less weight on our flights, we want to reward people who don’t have check-in bags.”
“A lighter aircraft would burn less fuel so if passengers travel light, our fuel costs would likewise go down and we are able to pass on the savings to our passengers.”
This ‘Go Lite’ discount will apply to all CEB’s fares and will be available for both domestic and international bookings beginning 02-Sept onwards.
Aside from introducing the ‘Go Lite’ fares, CEB will be offering a 20% discount for pre-payment of excess baggage through its website, call center and ticket offices. This will be offered in increments of 5kgs.
Now in its 13th year, CEB has the youngest aircraft fleet in the Philippines, comprised of 10 A319s, eight A320s, and two ATR72-500 aircraft.
(c) Centre for Asia Pacific Aviation. Date posted: 27-Aug-08
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Cebu Pacific introduces ‘Go Lite’ fares and reduces check-in baggage allowance 
