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Peanuts! Low Cost Airline News arrow AirAsia X flies direct to Melbourne

AirAsia X flies direct to Melbourne

AirAsia X flies direct to Melbourne
AirAsia X announced its latest international route from Kuala Lumpur to Melbourne, the carrier’s third Australian destination. Melbourne will join AirAsia X’s growing network of Australian destinations.

 

AirAsia X will fly direct to Melbourne Airport from 12-Nov-08 with four return flights per week between Melbourne and Kuala Lumpur. AirAsia X already is planning to increase to daily return flights during the peak season from December to mid Jan-09. Daily return flights will then commence from Mar-09.

The route will be serviced by the airline’s first new wide-bodied Airbus A330 aircraft giving passengers a level of service not normally expected from low cost airlines which includes a wide choice of hot meals on board, fixed-backshell seats with trademark sleek black leather upholstery, in-flight entertainment featuring innovative content and applications, power points in all seats and even WIFI access in-flight entertainment services.

Melbourne will be AirAsia X’s fourth destination in its long-haul network following the launch of services to the Gold Coast, Hangzhou (Shanghai) and Perth.

Azran Osman-Rani, Chief Executive Officer, AirAsia X, said the daily peak season service during Christmas would offer Malaysian and Australian travellers attractive, low fares at a time when other airlines typically gouge passengers with super high airfares because demand outstrips capacity.

He said, “This is what AirAsia X is about – providing affordable international travel for everyone. Our regular daily services between Melbourne and Kuala Lumpur during the peak period at Christmas will open up the skies at a time when many people have holidays and are seeking cost effective and exciting vacations in new locations,”
 
“The new flights servicing Kuala Lumpur and Melbourne were the result of a collaborative effort between the Victorian Government, AirAsia X and industry. The resolve and dedication of each of these parties to bring about the launch of this new route is testimony to the strength of the relationships that have been forged and the benefits this will bring to travelers.

“The fact that Melbourne Airport is curfew free gives AirAsia X the flexibility to operate a full outbound and inbound service as required. Melbourne Airport also has the lowest charges in Australia and a five-year pricing agreement with CPI adjustments only, which means no increases in real terms for five years.

“We estimate that more than 60 per cent of AirAsia X passengers to Melbourne will be first time visitors, based on our Gold Coast experience which will contribute significantly to tourism growth, allowing AirAsia X the opportunity to open up new market segments from Malaysia with its low fares.”

The success of AirAsia X rides on the back of affiliate AirAsia’s leading regional network in Southeast Asia and China. AirAsia has over 103 routes and the highest daily frequencies to most Asian cities.

Kathleen Tan, Regional Head of Commercial, AirAsia said, “We are very excited about the Melbourne launch and confident this route will perform very well as it is one of the most requested Australian destinations from our guests.

“Kuala Lumpur-Melbourne is an under-served route with crazy fuel surcharges that full service carriers are charging. There is definitely a huge opportunity for AirAsia X to serve and tap, particularly the leisure, education and family travel markets.

“Many Malaysians send their children to universities in Melbourne and with our notorious low fares, families can now visit their children in Melbourne more often.  There is also an important business segment we can tap, especially the small medium sized businesses.  The Melbourne launch coincides with major school holidays and the end-of-year festive season where travel demand is peaking and fares are super high.

“Australians also are avid travellers and what better way than to have low fares to get them to see the multi-colour cultures of Malaysia, exciting shopping and sample local cuisines.  More importantly, many in Victoria can now come through Kuala Lumpur to feed into AirAsia's incredible route network to ASEAN and China where we have the biggest connections in South East Asia.

“With our expanding Australian network to Melbourne, Gold Coast and Perth, AirAsia is committed and poised to position Malaysia as Asia's biggest low cost hub.”

AirAsia X operates four times weekly flights to the Gold Coast and will be serving Perth with five flights per week.




(C) Centre for Asia Pacific Aviation. Date posted: 20-Aug-08


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