Cebu Pacific strikes distribution deal with technology partner Amadeus
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Southeast Asia,
CEBU Pacific Air
Cebu Pacific announced a landmark partnership with Amadeus, a global technology and distribution partner to the travel industry. Cebu Pacific has selected Amadeus as its only distribution partner in the Philippines, giving travel agents full access to their domestic and international content. Cebu Pacific makes around 1.5 million bookings a year through travel agencies. Through this new partnership, all travel agents using the Amadeus distribution system will now be able to access Cebu’s full content.
Cebu Pacific President and CEO, Lance Y. Gokongwei, said “CEB’s partnership with Amadeus will benefit the public through its increased capability to book low fares through the Philippines’ travel agency network. We are therefore pleased to announce that through this groundbreaking partnership, all Amadeus-connected travel agents will have full access to our international and domestic fares, including added benefits such as our trademark seat sales. This will further enhance our travel agent network."
Currently, 56 low cost carriers are distributed through Amadeus, representing 48% of the world’s low-cost carriers.
About Cebu Pacific
CEB operates a fleet of 20 aircraft with 18 A320/A319 and 2 ATR 72-500. CEB expects to have a fleet of 25 aircraft by the end of 2008, with 19 A320/A319 and 6 ATR 72.
© Centre for Asia Pacific Aviation. Date posted: 04-Jun-08
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Cebu Pacific strikes distribution deal with technology partner Amadeus 
